Find the businesses building what comes next.
Technology spans software vendors, IT services, infrastructure, and many other business models. Define the product category and customer profile before choosing a broad technology label.
Build my industry sample ↗The builders.
The buyers.
The next big thing.A BUSINESS AUDIENCE BUILT AROUND YOUR SECTOR.
The buyers.
The next big thing.A BUSINESS AUDIENCE BUILT AROUND YOUR SECTOR.
Define the business.
Then find the people.
A relevant audience starts with the way a company operates. These are useful distinctions to put in your brief.
Company size and operating geography
The business problem your product solves
Which function belongs in your audience?
IT and engineering leadership
Describe the responsibility and seniority you need, then review equivalent roles in your target companies.
Sales and marketing leadership
Describe the responsibility and seniority you need, then review equivalent roles in your target companies.
Operations and procurement
Describe the responsibility and seniority you need, then review equivalent roles in your target companies.
One distinction to get right.
A company’s industry does not establish its current technology stack. If installed technologies matter, specify the required evidence and confirm availability.
A closer fit for your technology audience.
A partner audience for a software vendor
Managed service providers in your chosen countries
Exclude software publishers competing with your offer
Commercial partnerships or service-line leadership
Can the sample explain the company’s service model?